All chapters were dedicated within a company, its essence, its management, its form of organized, and no one and perhaps one of the most critical on the outside. In terms academics have spoken of endogenous factors, but not those exogenous.

 

A company can have a great management, a large organization, a great product, but if the economic cycle rather than helps, will not have the success that it could have. Instead a company that has a poor management, an organization disorganized and an average yield, but with a favourable economic cycle can have a success that is not the result of his action, but of the economic cycle. Hence the importance of stress this aspect.

 

Luck, which I prefer to call in this case favourable economic cycle is more basic in the success of a company. But for the purposes of trying to analyze how a company must organize and act, this is a factor to extrapolate sense because there would lead to wrong conclusions. To bring a similar and how to talk about current prices or prices deflated. If not togliamo this effect exogenous we can conclude that this or that other managers are brillantissimo or that company or that are a perfect machine when maybe it's the opposite. Cuidadito! How would say a Spanish.

 

In mature sectors with a strong competition this is even more true, just have the renewal of products in moments that the economy is growing or that market or that otherwise grow to succeed.

 

The ill-thinking can tell me that the cycle must try, unfortunately in mature markets, but today in the global economic cycle and hardly put up for a great innovation. Unfortunately, globalisation is that we are or can we adapt that not be a company or a single sector of the economy driving growth cycle. The economic crises or descents of the economic cycle are more exogenous factor for the economy than for a stancamento of this.

 

You can have a smart management, a simple structure, a product suitable for new markets in the developing world, but if the economic cycle reverses the trend and deraglia, the company if they can not go to puttane despite everything has been well done . When I speak in this booklet on how to send a company puttane I do not mean this type of management, indeed, this chapter, unique and perhaps short, is a strong cry to be able to discern between endogenous and exogenous factors.

 

You can have a management incapable, or even capable, with a complex structure that should only simplify, with a series of products in the oven that only needs to simplify, with a series of no synergies at the cost, with a presence that only must simplify and have a favourable economic cycle to be exalted as the best manager or the best case of school. Attention! Cuidadito!

 

Estrapoliamo the cycle is seeing what it remains.

 

Everything to conclude that the factor is necessary to do the things you must do, act, simplify, lead, everything that we saw that not be done, we can create the conditions and prevent mediocre that flourish. But this is not sufficient for success, the missing factor favourable economic cycle.

 

In any case act as we must act even in times of unfavourable economic cycle will help keep the company alive, if not only will be a factor accelerator to send a puttane the company.