Without knowing the mechanisms of distribution can not be successful. For a manager to know how and the industry as a product and manufaturato up to that and sold to consumers and vital. If this report and evident in small and medium businesses, because we can not do without the physical contact, almost personal, in large companies and sometimes almost non-existent.

 

Acting as a producer and seller and at the same time without being actually leads the company to crash. Leading to the crash because what one thinks that should be done or how it should be done, without sharing in many cases, or control network deployments in other, it is that the reality departing from deep thought.

 

The capacity of interrelazionarsi a Top Manager or a Manager with the distribution network and one of the most important to be efficient in front of the consumer, and at the same time and one of the least valued. The interrelationship is allowed only to commercial manager, sometimes those of Marketing, but most times this interrelationship and distant, with the formal meetings, a few visits, many calls later this month to achieve the goals and that was it. Too often manages the central, the movements are minimal, the creation of opportunities to stretch avoided so to avoid questions that do not like.

 

For me, efficient organization and not one that confines itself to be efficient in it, but one that is able to extend this performance throughout its distribution chain ed'approvvigionamento.

 

Li sotilezza there is the capacity of a manager, because clearly we can not do in the same terms that domestic sendo in with the principle of hierarchy, but with the conviction. That can only be fostered in the informality of informality true, the contact between or among Managers Managers and entrepreneurs. I want to emphasize the informality, because I do not mean replacing a meeting for a dinner, but really to come into contact interchange of ideas and experiences that will lead to an improvement del'insieme company and distributor and provider or company.

 

I attended a dinner distributor and CEO, where the fear generated among distributors by the managing director was such that the dialogue was so hard that there was a genuine exchange of ideas because the answers were the managing director dried and the questions or the answers of the distributors were in operation not to Fuck it. It was more a dinner of survival than of construction. When asked, some private distributors, how it was going or how the meeting went? The answer was: bufff! And soon! I hope they have not said anything inconvenience! Scontatamente the results were invalid because only served to each party for stale in their conviction: the other party does not understand, we do not understand.

 

So, those of companies dependent on a network of distribution does not own, can not go forward, are destined to suffer and lose. The results can only come from a true collaboration throughout the supply chain. Settle this conjunction of views and action must be one of the most important issues in the daily management of a company.

 

There should be a requirement for participation in physical activity by the distributor of the entire management, is to learn how it works, how the reports are small in scale, is to have any contact with the consumer. I speak of real contact, not through statistics or more or less established. See how you physically handle a client, manage physically, answering your questions and having to give explanations and not care tortuous high-Marketing, these are actions that help to grow at a manager and an organization. Knowledge through experience physical, and the best way to grow, giving you the ability to learn later able to create new projects or products that are much more suited to their distribution and sale.

 

How can we manage without contact with those who distribute your products or who buys them? Easy, you and the results are disastrous. For a time could not be because there is the chance, but this is not permanent, so the only result that the company goes to whores.

 

It seems that you can not do so without contact or with only sporadic counted in formal meetings, and instead, and characters. With the excuse that there is much to do, so many meetings to prepare, so internal management, and essentially, that we know well what it is to our distribution, you avoid contact with it. And live better protected within our structure to address the body to body, to give concrete answers, just this or that. The reports are delegated to management that operates the only dia a dia, trying to correct the actions balancing the forces between the company and the distributor, most of the time led to his sense that not a strategy derived from the company .