This is a subject most of reflection not really a cause that causes the effect of destroying a business. There are examples of all types that can lead to defend the option of maintaining a strictly national management, like that of a fully international management or even a mix of national Headquarters with a combination of wise management in local affiliates.
Personally I believe in the benefits of internationalization of companies. I do not particularly like football, but the inspiration can come of this example where there needs at least 11 people who each play an at least at some level, they have some more waiting to come out that put the pressure. Not a company but can easily be a management structure for business: there is the leader there who has a mission offensive, some defensive, others specific ... Today there is a team made only by national players, clubs are looking to their level of the best players available for the best positions.
If there is a business advantage in the internationalization of additional management, and that the company not only plays in his nation, but playing in other nations. Knowing the different cultures and basic, learn, is not easy to do that we need so much television and reading newspapers. Come back after my technique.
It is believed that all countries can apply the same principles, the same practices, the same products, the same communications. Wrong, say that should not be radically different or that and always so. What I mean and that should be considered different identity before taking a decisive action miles to kilometers. Not just in time to make decisions on products, on trade, but also in the field of human resource management.
One of the most funny episodes and to whom I had more difficulties and adapt to the French greeting of giving his hand as a meet for the first time and when they Va. My work habits are starting very soon, if not yet arrived and almost anyone and do not leave very late. I see no point in artificially extend the working day. I risked the first conflict of human resources when I started to get healthy and not giving his hand to anyone, but merely a hello from a distance and so on, even when you leave healthy. I had a few days and after a conversation with my beloved leader that he too was surprised by my attitude changing the conduct and greet everyone with his hand to avoid a mutiny, entering the office, doing the rounds of tables, which enter or leave in my office to greet me. Because there was a specific cultural knowledge of interpersonal relations in France. I must say that I have never adapted so that interruptions of someone entering while another is focused only destruction efficiency, but so.
This funny example of cultural knowledge, and an indication that not all the surroundings or markets are equal, there are some consumer behavior that can not known to be effective.
I speak not only of the various regulations that can affect a product, an action or a communication campaign, speaking of the general behavior of a company, a target.
It seems easy enough to know and also of common sense that we are not all equal. The Managers we are quite accustomed to travel or to meet other managers from other countries and see that we are not the same culturally. Not despite these obvious nothing easier to feel in power decided that in general is good for everyone. And in that moment that this loss of sense for the particular, to work only on generic and more dangerous for the company doing just that destroy value. How? Not only with the loss of effectiveness of the messages or products, not only with the motivation of local management, not only with the loss of results, but also with the destruction of its value.
How many times have been made for the television spot with monstrous costs and after that could not go on the air because it unfit for the market or the rules of that market. One might think that these levels of management may not be so stupid. They say that the stupidity there limit.
Unfortunately, this mechanism to take into account the fact that when you build something not natural. It is difficult to teach and it takes only having lived in different cultural realities that one can attisbare to have a certain automatism to ask: but even this will work them? But it will be easy to adapt? But we can do differently, complete it? We can give other possibilities? I assure you is not easy and have this ability to think about what you're doing must be as efficient as possible and something rare.
We spoke of television and read newspapers to get something straight about how are consumers of a country. The comment of a manager with more experience than I told me early in my career that you learn on advertising for what was all'arrivare hotel and was in tune on the spot. It was zapping of commercials! This apparent absurdity gives you an overview of what consumers want those, it clearly part of the principle that advertising and made to convince to buy or dream in the product or service and that on average must be effective because if you do not fareve differently. I ampliai the concept to chew during the first months of any television program, hours before any program. The ampliai because I did not want to just copy a stylus, but I wanted to be able to understand better. Seeing hours of television a readily understand the cultures of each country.
Reading the newspapers, apart from trying to improve the language, one understands what goes into that country and how and its political structure, since much of the newspaper devoted to life and politics. Understanding the political structure of a country you already said so much of the cultural particularities of that country.
Cultural knowledge you can Manageria better resources, better integrate into a team, you can adjust your decisions to those that are more efficient arrangements to be there. All decisions must be taken in light of consumers to whom we turn and therefore there needs a cultural knowledge of that around. Act according to their beliefs is not only wrong, but leads to destroy value for the company.
Europe is not one, is different, which in part are similar but largely are also very distant. Do not take this attitude of openness that things are not forcibly must be equal in all countries condemned the company. Have the honesty to say to me so I do not like, but it should please you who are in the country! And the attitude that leads to performance and success.
