SOLCA                    Brand shocking
Bringing advice to those who need it
customer
marketing
commercial
corporate
events
Copyright © All rights reserved.  Terms of use
Home.
The Book.
About me.
Clients.
News & links.
Contact me.
The company: SOLCA.
Home.The Book.About me.Clients.News & links.Contact me.The company: SOLCA.

530 pages of numbers and letters to set up a Budget that all sapiamo has nothing to do with what really happens. This is my personal record. The more details we want to go further away aperture of us. Even rhyme ago!

 

Wanting and want more numbers and only sign of insecurity, a sign of little sleeps decision. What important is not so much the quantity of numbers that justify a project, but the quality of the project. We have already said that the numbers should be able to read the same form that the numbers and letters can tell them what we want. Just slightly modify a parameter and the colour of the project changed completely. There will be a great manager or have dozens of years of experience, namely only be smart.

 

Diminuiamo a little market and our shares rise, increasing slightly the market and our plan sembrara more attainable. We have changed our strategy, or "rationals" of the plan? No, simply with a change in either direction, our plan seems different. This nonsense, and that, and so in the same organizations that in the end no one knows if he does conscious or incoscientemente. And this market and only one example, how many times we have not increased or reduced the prices of one hundredth, or changed the product mix or allocated a fixed investment over here or there, an endless list.

 

Unfortunately organisations giranno around these tons of numbers and letters. We will not take a decision without a beautiful presentation full of numbers and letters. Indeed, not take a decision without being the third or fourth realese of the same presentation. Of colleagues, I too would in the end, to give more significance to the project sottolineavamo that that project was the realese 3 or 4 or 2.10 or 2.13 ... and so nominavamo the file, even though the end of a realese and another had changed only a coma or type of lettering. But what helped that the Senior Management was prepared to ask less change. Stupid when we talk about the investments or projects or cost reductions of millions of euros? Yes, but the big companies move so.

 

And as these incredible things that are "common sense", instead are so drawn. But it would not be so easy to limit the number of presentations, the quantity of numbers and letters, of the profit? But if that were the case? What will we do with all the time available? Move the arse! Oh no! It is so well in the office, with the assistant, with the cafe, directing, calling to be this or that other, going to another office, a room for a meeting to see numbers, not to think, only to criticise this or that other project, to show the juniors because they are intelligent my empty phrases ... There is a lack of "rules"!

 

In modern organisations lack of "rules". It seems contradictory that we ask to limit the initiative in a world like that of Liberal, where it should prevail freedom. But no! Establish rules would gain in productivity, in reality, truthfulness, "do it", "be smart", in "execution". Having time and space have el'enemico of these three terms that sprimono because a company must be competitive and oriented to create value.

 

Not more than 10 pages, no more than 5 lines per page, no more than 10 words per line. Not more than 1 per page chart or table, no more than 5 rows and 5 columns for table or graph. Simple! The presentations are vehicles for expressing an idea. The idea must be expressed by managers apogiato numbers simple and irrefutable.

 

How many presentations move seen with tiny numbers, with dozens of charts on one page, with the lettering larger or smaller. A tide to demonstrate what? That our idea works? Bullshit! Not for the quantity of numbers or letters show that the idea works! At the end what leads to approval of an idea does not depend on it for numbers of letters they will of their quantity, depends on just two things: the degree of confidence that the CEO has in senior management and in the degree of "matching" of this idea with his conceptions of business. And that suits the stairs to the shop. Tonnes of numbers and letters that ultimately did not used to anything, yes, to lose value to the company.

 

How many times have we asked to redo the numbers or recompletarli only because we are not safe to take that decision at that time? Just to wait to be convinced that the right thing to do? Eranno the numbers that they told us to wait or was the idea that there convinced? The second, secure.

 

Our organizations lack of "do it", "be smart", "execution". Both actions are the opposite of work for tons of numbers and letters. The twenty-first century will be those organizations capable of doing, not to say! Sara of those managers able to move on is so because she always done so, and I would add, so we went!

 

Cut these interminable budget processes that serve only to dilute responsibility. I have written you because you gave me input, but you you have not declined, but yes, but not, but that! Cut these processes plans to 3 years or 5 years, which natti to create a discussion on the future, trends, a reflection on the market where it goes on inncovazioni, on us, on competitors, and finally only a mass of numbers and Letters to justify that follow growing and gain more between 5 years! But we are mad? But still we believe these things? How many plans have "matchato" prediction with reality? Someone I can give an example, the pagarei well! Let me assure! Ah, but not? It was not possible that the plan was reached in the meantime because there was an innovation, because there is a new competitor, because the left won, because, because ... Because there was a war or a major attack, perhaps these are exceptions, or sometimes the justification for a situation that was already degraded and that in the end we went too well to justify poor performance. Cut tons of numbers and letters that do not serve only to obtain a commitment or a justification for bacchettare because the numbers were not met or to reward because they were.

 

There need to rethink the processes of budget and plan to 5 years, simplify, always keeping in mind the three actions. Responding to questions simple:

-- What the Market, where and where it goes?

-- The competitors, what they do, where vain?

-- We, where we are, where can we go?

-- What goals we set?

-- What should we do to achieve the goals?

-- We can do this?

-- Let us do!

 

It takes so many numbers and letters for something so simple? But accaso missing a demand to do? We are not mica managers that atterriamo from Mars in this organization and we do not know anything! Sapiamo the past, sapiamo of this, sense the future. At this point what we lack?

 

And always the first idea of the numbers that justify it. It is true that the idea was born from an analysis of numbers and letters, but not a presentation that the warrants. We are truly innovative and we devote our energies to manageriare managers, to move the ass to do, to be fast.

Bureaucracy numbers