It's amazing, but this thing so simple that consists in thinking that we ourselves are consumers of the same product we produce or other, it's difficult to establish in a company. This thing is so simple that would really make a jump to a company.

 

If in any decisions, if any action, if in any way to implement, if at any time we put in bread instead of a consumer to decide how the managers outside the everyday you gain in efficiency and effectiveness.

 

If we wonder how we react to a product or an action of our company before taking a decision it will avoid many mistakes.

 

I very much engaged in this form of management, to see my co-workers or employees at any time you had to take a decision affettasi to our customers, to ask first how affection to us, what you do, what would happen. But this statement is not enough many times, wanted to go forward as if we know what it is to score and putting as if the action or product should have a different response from them towards us.

 

An unjust action on them has no effect, the same action unfair on us has no effect. No square. Unfortunately, it is not so, if some of the same company acting form on us, we pissed. At this point, why should not pissed customers? And the same thing I always wonder and wonder forever. And instead, a simple reflection so it is impossible to have it become automatic.

 

This lack of automation is not unique to the Top Management, is widespread throughout. How many wrong decisions are avoided only with this simple attitude: "what we are doing for customers, if I were customer, I should be okay?" Or to be more precise for the purists of Marketing, "what we are doing to this target, if I were the target, I should be okay? "

 

Easy questions that have immediate answers, most of the time for common sense. For example if we decide to have a call center who answers the phone in case of failure of our product that has cost us several months' salary and that prevents us from using it or a disc that begins to give us different possibilities and that we can save some euro as a company. The decision automatically is to make the hard, spare, is the customer who is wrong is wrong number of option, he does everything he ... But if you automatically think, if I find in the middle of nowhere and I need help, if call the number and began to hear a voice of welcome, saying that after I press 1 or 2 or 3, and after that still have to press other buttons and after a bit I have a person on the phone, I think I would be very angry as to be courteous and repeat purchase of the brand, not because the product has left me, but because I have not found any follow "personal" to my purchase. For this reason, the report satisfaction versus savings that can do the balance goes its satisfaction.

 

Littleness are the ones who build the relationship with customers, are the smallness those that help to build a product and / or service. These are the same ones that smallness may lose value to the company.